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Like someone said, Spiderman being a bigger IP in general doesn't directly relate to better sales in videogame media. Look at anime games sales, even the biggest franchises don't get as big as top sellers in the media, or Harry Potter, that don't get great sales at all.

OT, Japan won't tell that much about impact of a ps4 game unless it's a Final Fantasy, Dragon Quest or MH, but UK sales could be a similar rate as in the US, so maybe it beat GOW there too.