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SpokenTruth said:

Nike released a new advertising campaign featuring former NFL QB Colin Kaepernick.  The campaign is based around the following slogan, "Believe in something, even if it means sacrificing everything."

Nike's stock dropped by 3% overnight due to backlash by those offended by Nike featuring Kaepernick.  It has started a slight rebound today.  Others have protested by setting Nike shoes on fire or cutting out the Nike 'swoosh' logo from their clothes. 

https://youtu.be/flcLcp56tHg?t=4m27s

This is the video that explains the better, why this campaign is so FU(KED UP

Dont know how to embbed video