Nice. Although I think it's an attempt to bribe gamestop's to recommend and push people to buy the the PS4 over other consoles.
Which is a smart (if not a bit dickish) move.
Bet with Intrinsic:
The Switch will outsell 3DS (based on VGchartz numbers), according to me, while Intrinsic thinks the opposite will hold true. One month avatar control for the loser's avatar.