Yeah, that's incredible. This shouldn't be Octopath anymore, should it? Maybe Octopath changed the perception of Switch getting only ports and additional new infos regarding Smash and a flood of Indies vitalizing Switch momentum.
I think it's the combination of all the titles released from mid-June to mid-July giving it added momentum.
Fortnite, Paladins, Hollow Knight, Minecraft (retail), Mario Tennis, Lego Incredibles, Crash Bandicoot, Wolfenstein, Ys, Shining Resonance, Captain Toad, Octopath Traveler all released in like a 5 week window, that's a pretty diverse lineup that can appeal to multiple different demographics.
When the herd loses its way, the shepard must kill the bull that leads them astray.