Nintendo has nearly full control over the Pokémon franchise. This discussion is needless. Even Pokémon Go, which is cited here as a game on a "non-Nintendo" platform was the outcome of a 20 million USD investment into Niantic by Nintendo. If this was entirely Creatures/Pokémon Company then why would have Nintendo spent so much money on a third party? The decision to make Pokémon Go and even the choice of third party were entirely Nintendo's doing.
People overestimate the extent of control Pokémon Company has in the decisions and also exaggerate Creatures decision making extent. Creature is primarily a developer and they have creative freedom in that sense. Managerial decisions about the future of the franchise still remain with Nintendo however.
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