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Mnementh said:
Lawlight said:

It’s a market that’s contracted severely - that’s undeniable. That’s why your Europe comparison doesn’t work. Sony can cater to that market but it would be at the detriment of the other, bigger markets.

Why would it to the detriment? Your explanation does not make much sense.

And why does my comparison not work. Nintendo has not much sales in eastern europe, because they don't have much in representation there. Does that mean Nintendo shouldn't try to build representation, if the sales don't pick up on their own? And at the time Sony expanded into the european market it was very small for console. You argument means they shouldn't have invested in that market (and they invested heavily) in the first place. No, your argument is wrong. Japan has 130 million people, good wealth and many active gamers. If you underperform in that market it is, because you haven't tried enough. OK, given, it is not easy, looking at the MS situation. But then a business is easy?

It does make sense. Japan wants handhelds. Why would Sony forsake their record profits and release a handheld? Japan is also a country where people spend a lot of their free time outside or commuting. Even the Wii didn’t sell very well there compared to other markets. They have just moved to gaming on the go.