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haxxiy on 21 August 2018
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Soundwave said:
Megiddo said:
In Japan at least, 35% of the active Switch users in May were under 14. It's pretty much on par with 3DS which had 35% of active users under 14. Compare this with the PS4 which had 7.5% of active users under 14 in May.

Source: https://www.resetera.com/threads/demographics-for-consoles-pc-smartphones-in-japan-may-2018.52871/

That's actually pretty low to be honest. Only 35% of the 3DS base in Japan is under 14?

That means 65% is over 14, and Japan tends to be a market that skews a bit younger at least for Nintendo it seems. 

The split for 3DS is probably more like 70/30 or 75/25 in the West. 

In the US you can see the Switch split from Nintendo here

15 and under portion of the Switch buyer base is only a mere 10%. Now that number will likely grow as time goes on, but I don't think it will be as much as people think because it's going to be offset by a flood of 18+ year olds buying a Switch as the years go on from the Wii/DS era (kids who fell in love with Nintendo from the years 2004-2009 primarily). That is likely to be a bumper crop of 18+ year olds for Nintendo that will counter balance the under-15 crowd of Switch kids. 

Only 12.5% of Japan's population is under 14. It is a demographic saturated with ~ 15 million consoles or so. This means Nintendo consoles are about three times over-represented in that demographic bracket, and three times under-represented in the others. That's a spread, overall, of almost an order of magnitude. It's very significant.

Besides, the question is a bit iffy and the survey very non-scientific. It could very well be parents who had the strongest wish to buy it since they are the ones with money and a desire for their brats not to bother them anymore about it... :)

Of course, all would agree the e-mails tied to Switch accounts are certainly skewed towards an older demographic by default.