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the_dark_lewd said:
They could have easily included women without annoying anyone.

It's the fact that they focused so heavily on it that annoyed people. In a war where 99.9% of the war deaths were male, putting a female on the cover for your game, is just a deliberate political statement. That was a deliberate choice by them, but it's not necessary at all.

For comparison, see Assassin's Creed Odyssey, which has included a female option for the first time and has received almost no pushback for it. Because they did it well and didn't try and make a kind of social statement with it.

A few weeks ago Dice said something along the lines of " If you don't like our depiction on WW2 then don't buy our game". This statement is definitely hurting sales.