If the game is already making a profit EA should lower the price to 39.99, that is when the casual gamers will begin buying it in hordes.
Right now there are cheaper casual choices.
End of 2009 Predictions (Set, January 1st 2009)
Wii- 72 million 3rd Year Peak, better slate of releases
360- 37 million Should trend down slightly after 3rd year peak
PS3- 29 million Sales should pick up next year, 3rd year peak and price cut







