Why are third party games selling well on Switch?

[Soundwave]

The eShop buyer ship shows the Switch has a fairly diverse population of digital buyers.

Like you might expect the Switch eShop to look like this:

1. Mario Kart 8 Deluxe
2. Mario Odyssey
3. Kirby
4. Mario Tennis
5. Go Vacation
6. Just Dance 2018
7. Donkey Kong Country: Tropical Freeze
8. Captain Toad
9. Minecraft
10. Pokken Tournament

But actually it is like this right now:

1. Dead Cells
2. Overcooked 2
3. Okami HD
4. Minecraft
5. Hollow Knight
6. Megaman X Legacy Collection 2
7. Octopath Traveller
8. Salt and Sanctuary
9. Megaman Legacy Collection 1
10. Plague Road

Yes, I mean Overcooked 2 seems to fit the traditional "Nintendo audience" stereotype ... but Dead Cells? Octopath? Plague Road? Okami? It looks like Capcom is doing quite well for themselves too, MM Legacy Collection is really cleaning up on the Switch its be up on these charts for a while. And then a bit further down the chart you see things like Oxenfree doing well too. And this is how the eShop *usually* is also, it's not some outliner, the eShop is usually dominated by 3rd party games, not Nintendo's stuff and the 3rd party content is more diverse than you would expect.