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melbye said:
They can block individual used game sales all they want, but there is no way to block used sales in general as long as physical editions exist.

Did you read the article?

The law says that you may resell a product so long it's not significantly altered from the original product. Bethesda is arguing that the lack of guarantee is significant enough to not be protected under the First Sale Doctrine. If they would win that case it would basically kill the whole used game market in the US in one swoop. And not just them, but also resellers (the like you see on the Amazon Marketplace, for instance), as they are arguing against them as well with the same argument.