Global Hardware 14 July 2018

[DonFerrari]

Alby_da_Wolf said:

zorg1000 said:

I dont think Sony/Microsoft/Nintendo care enough about rankings to do price cuts simply because the other is selling slightly more.

Agree. Not to mention that rushing a price cut intead of doing it when originally planned considering a longer term and wider scope, is always seen as a sign of weakness. NS is strong and getting stronger, but Sony needs to launch PS5 not earlier than in 2020 if it wants it to be not just powerful and cheap, but also with the possibility to include a hybrid version if the gamers and devs, thanks to Ninty showing the way, will make clear they absolutely want it (while GPU cores of a hybrid can scale down, at least when undocked, the CPU must provide almost the same computing power, only some optional services can be disabled when undocked, so tech will need to advance enough to produce mobile CPU cores that deliver a large enough performance leap from PS4 even on the home version, and this, if even possible, wouldn't be cheap earlier than 2020), so Sony needs to play the price cut card with an at least two years plan in mind. Also, Sony doesn't want a price war with Ninty, for at least three reasons, first, it would hurt profits, second, competing in three makes Microsoft less dangerous and third, Ninty, despite blunders like Wii U, keeps on showing it can still show the way to go in console gaming, and maybe this time more than ever, as finding a way portables can survive mobile attack is a thing that many didn't consider possible, until Ninty showed it.

Yep you are right, Sony have to look at their own sales and plan when considering pricecuts, sure competitors may press and you need to change plans, but just small changes on your sales projection or wanting to sell more than a competitor isn't reason to pricecut.