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Maybe people don't like the genre, or the art style, or a dozen other things. Some folks are willing to fork over more dollars for glossy "AAA" experiences; some would rather invest in smaller-scale productions. Some would pay a premium for a visual novel, and others will refuse to spend more than $20 for a story-driven game. There are so many different constituencies and demographics in the gaming world. It's a great thing, as far as I'm concerned.

I think the trick is to do your best not to make people feel bad or guilty for enjoying what they enjoy.