Sony's Stock Hits 10-Year High

[Conina]

KBG29 said:

Conina said:

So... how is that going to work?

Sony releases a normal sized smartphone (called Sony Phone) and a bigger version (called Sony Phone Pro) and ditches the small model?

Then they doesn't update the Sony Phone and Sony Phone Pro for years while Samsung and Apple offer improved models every year? Or will they improve the two models every year and sell them with the same name, leading to customer confusion (is this the 2019 model or the 2020 model or the new 2021 model?)

Honestly, I think Sony needs to go to one Phone until they get some momentum. Make PlayStation Phone, and support it with full force. They don't need to try and sell 200 million phones a year. If they can sell 10 million PlayStation Phones a year, they will be doing very well. The have carved out their own space in the home computer market with PlayStation Consoles, now they need to do the same in the mobile market with PlayStation Phones. 

I would follow the same business model they have with PS4 in the Phone market. Base PS Phone, minor revisions each year, PS Phone 1000 year 1, PS Phone 1100 year 2, PS Phone 1200 year 3. Then year 4, PS Phone Slim 2000 has a smaller redesign and cheaper price with major marketing push to reach a broader range of customer, while PS Phone Pro 7000 is launched at the high end users. Then it continues PS Phone Slim 2100 and PS Phone Pro 7100, PS Phone Slim 2200 and PS Phone Pro 7200, and so on until they release PS Phone 2.

So "one size fits all"? Even Apple realized a few years ago that different people have different preferences in phone size. Since then they are offering three display sizes.