We all have our companies that we like. It's human nature.
I like Microsoft and I'll defend Kinect to this day as something I enjoy on my Xbox One.
I like Nintendo and if anyone asks me, the Wii U is a great console and the Switch is powerful enough.
I like Sony and I don't mind plugging in a USB to charge my controller because of the abysmal battery life. I'll defend the Vita until my last breath.
And you know what? I'm part of the problem. If your company does something wrong, it's your obligation to complain about it. You aren't doing your fellow gamers any favors by making excuses. Yes, everything I listed above is something I truly believe but, for someone else, that could be a point of concern! If someone says "I don't like Kinect. I shouldn't have to pay for it." I shouldn't be trying to convince them how great Kinect is. That's hurting them and that's hurting Microsoft. If someone feels that the Switch isn't powerful enough, I shouldn't be trying to convince them that everything is fine because I don't care about power. My concerns are not exactly THEIR concerns. Still, their concerns should not just be dismissed.
People have an issue with Sony's handling of cross play and their accounts with a multi-platform game. Let them complain. Let them be heard and let Sony fix it. It'll only make the brand better. Just a year ago you'd have people saying that they didn't want external HDD support for the PS4 even though the Xbox One and Wii U offered it. They'd say "It'll allow for piracy!" or "It'll ruin the sleak design of the console" or "I can just delete my games when I'm not playing them."
What the fuck?
Think about other people and their issues. Quit blindly following a single company and acting as their unpaid Public Relations representative. If gamers are unhappy and companies listen, it's better for everyone.
