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Wyrdness said:
They do directs when they want events don't factor into their decisions as they already have a schedule in mind long before them.

Right and wrong. They do directs when they want, but you can bet that if there was some huge outcry over something and a direct could fix their public image, they would do so. Hell, there is some people that might argue they had a direct earlier this year that they did solely in response to rumors of a direct being so strong that they almost needed to have a direct or it would hurt their image if they didn't.

 

As for the OP. They could decide on a direct tomorrow and make it today. There isn't some insane production value in a direct that they would need weeks or months of advance prep time to make one.