3DS was much cheaper and had the XL edition released that summer, also.
Side note: Nintendo needs to stop playing games and announce a $299 MK8D bundle for the west and a Splatoon bundle for Japan. Bundles along with Smash and Pokemon for the holidays will give Switch a notable sales increase for its second year.
Agreed, though I think there is a Splatoon 2 bundle, just isn't a value saving one. Reducing it to $300/Japan equivalent, creating a MK8D/Zelda/Odyssey bundle for the same price, then no longer making bundleless SKUs sounds like a good plan.