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Killer App and VR is an oxymoron. The world has shown that its still lukewarm on the idea of strapping shit to their heads and pretending to be inside of video games. The software isn't realistic enough, it's too expensive... maybe in ten more years when things improve. But right now, nothing is going to "put it over the top". There's no SMB1 or Pong that is going to ignite it.