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Miyamotoo on 24 June 2018
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DélioPT said:
Miyamotoo said:

No, maybe would work for someone else but thats not point, point is that works for Nintendo. Sony is not going Nintendo way, but they also want to have less time between announcing and releasing games.

That really depends from market and business, it's not same for every product and bussines. If Nintendo keep winning in short term constantly (with HW and SW sales), I dont see how can Switch lose war, and Switch is obviously on good path, with HW and SW sales and thats whats more important.

What other companies is doing is irrelevant, again, Nintendo obviously has different approach and strategy that works for them, if Nintendo wanted to do same thing like other compaines, they wouldn't released hybrid on first place.

Actually SW sales also proves that their strategy works, focus on games that will be out in near future that leads to good SW sales.

 

At end, all come that you personally don't like Nintendo strategy and how they operating, and you would love they are more like Sony and MS, that very subjective, but objectivly we can say that Nintendo is doing very well with their different approach and different strategy and that they currently don't have any reason to change anything.

When companies work under the pressure of competition, they need to show people that they have something more than just for the short term. It's as simple as that.

Again, we are talking about a communication strategy. Not HW strategy.

"If Nintendo keep winning in short term constantly (with HW and SW sales)"
You are completely ignoring how they came into this situation.
It's not their communication strategy that's creating the buying impulse, it's the system sellers and the Switch portability, that is creating the impact.

"Actually SW sales also proves that their strategy works, focus on games that will be out in near future that leads to good SW sales."
It's just a coincidence that of the around 300 games, the vast majority are cheap Indie games?
It's easy to create volume when you offer lower price points.


You are right, i think that Nintendo's strategy is lacking and honestly it's hurting them and will so in the future, if they continue this. 
Maybe if Nintendo started giving people something more to look forward in the future, maybe they could start stealing customers from Sony and MS and increase their personnal userbase.

Nintendo knows they can afford that type of strategy for now. They have got the games and the system. When those things start losing steam, do you really believe that they won't change?
Why do you think they didn't try this strategy with Wii U? Create a buying impulse with soon to be released games… 
It wouldn't work because wanted more than that. Nintendo knew that

You are wrong, fact is that they dont need, we seeing with Nintendo and Switch that they dont need to show long term games.

You do realise that communication strategy is actualy part of marketing!? And we know that marketing for Switch is quite good and on spot.

No I dont, Switch is popular because great concept, system seller games and great marketing (and communication strategy is part of marketing).

Actualy Switch has much more than only 300 games (wiki says 1165 games), also I didnt meant at all on Indies games, Zelda BotW is best selling 3D Zelda, Mario Odyssey is becoming best selling 3D Mario, Splatoon 2 is best selling Splatoon, Xenoblade Chronicles 2 become best selling Xeno game, Kirby had best debut and its on path to be best selling Kirby game, we can expect similar for Mario Tennis Aces, Smash Bros Ultimate...Switch games are selling very good.

 

Point that you personally don't like Nintendo strategy and you personally want they show some long term games is totally irrelevant, fact is that Nintendo is doing very well with Switch HW and SW sales and they reely dont need change nothing.

If you remember they tried with Wii U at one point quite opposite strategy, in famous January 2013. Direct they showed and announced almost everything they had in that moment in devolpment for Wii U (even games that want come 3-5 years on market), and guess what, nothing changed, Wii U had one worst sales ever in next few months, and they actualy later with Wii U start changing that strategie with shorter term announcements and with Switch they doing that strategie even before Switch launch. Reality is that long term announcements dont effect on HW and SW sales in any meaningful way, current releases and short term announcements (game that I will able to play in few months, not in few years) actually do.