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Faelco on 23 June 2018
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Jon-Erich said:
Faelco said:

When the entire point of the trailer is "Even unpopular black female teenager can be heroes", yeah, it stinks of SJW. 

 

Using black and female characters has been done for years, never had an issue with that. But when the only focus of the marketing, the character and even the movie is "look look look, our character is black AND female, and she's a hero!", without any other valuable characteristic for the character, then yeah, it's just SJW.

 

Create good characters, with a solid background story, good personality, doing interesting things with smart dialogues (and focus your marketing on that), and nobody will care if they're white, black, female, green or hermaphrodite. Is it too hard to understand? 

I'll straight up say it. Social Justice doesn't sell. Ever. There's a reason why Marvel Comics is doing terribly while Marvel Studios is doing great. One of them tries to sell social justice. The other one doesn't. It is obvious which one is which. Lucasfilm is now finding this out with Star Wars. Look at anything that social justice has touched and you'll see a decline in the quality of the product and a decline in the sales of the product. It always happens. It goes beyond entertainment. Look at college campuses where social justice gets out of control. Tuitions in the semesters that follow always drop. The Evergreen State College and the University of Missouri are just two examples of this.

 Marketing is another thing. If an advertisement tries to focus on social justice, most people will avoid that product like the plague. I'll give an example of marketing done right. Look at Storm from the X-Men comics. She made her debut in 1975. She became really popular. However, her popularity had nothing to do with the fact that she was a black female from Africa. She was popular because she was a mutant who could control weather. Fans knew there was so much potential there and they ate it up. If they had advertised her as just a black African lady, nobody would have cared about Storm because in a sci-fi/fantasy comic book series, those characteristics alone don't make anybody interesting. This was why Marvel was able to sell Storm, Colossus, Nightcrawler and many other diverse X-Men characters. However, they can't sell their new characters today because they don't focus on what's supposed to make those characters unique. I think we're kind of seeing this in Star Wars, though it isn't nearly as bad as modern day Marvel Comics.

I just started Luke Cage season 2 (the first one wasn't very good, and talked only about "Good blacks versus bad blacks" already though...), and they manage to make it a race war in the first 5 minutes. 

 

The characters complained by saying that Luke is the "Bulletproof black man" (because Tony Stark is the Iron white man, right?), and that "those guys (white people) are going to copy us and come up with a bulletproof white man!". Just take "I'm black, yo" out of your superhero name and you won't have that issue...

 

They maybe saw that Black Panther was a huge success for racial reason, and will put a double dose of "Look, Luke is black, remember? Black, black, black! Who cares about the quality of the story when you have such a black lead?". Can feel a trainwreck for now, we'll see...

 

EDIT: Finished the first episode. That was just a mess, painful to watch at time. Story and dialogues are amateur-level. But they use n*gga as ponctuation and want to "keep Harlem black-black" ("not the wrong shade of black"), so some people will surely call it a masterpiece... 

Last edited by Faelco - on 23 June 2018