Solo Headed To Become A Flop? Yep, It Flopped.

[Jon-Erich]

Faelco said:

VGPolyglot said:

Everything is considered SJW these days

When the entire point of the trailer is "Even unpopular black female teenager can be heroes", yeah, it stinks of SJW. 

 

Using black and female characters has been done for years, never had an issue with that. But when the only focus of the marketing, the character and even the movie is "look look look, our character is black AND female, and she's a hero!", without any other valuable characteristic for the character, then yeah, it's just SJW.

 

Create good characters, with a solid background story, good personality, doing interesting things with smart dialogues (and focus your marketing on that), and nobody will care if they're white, black, female, green or hermaphrodite. Is it too hard to understand? 

I'll straight up say it. Social Justice doesn't sell. Ever. There's a reason why Marvel Comics is doing terribly while Marvel Studios is doing great. One of them tries to sell social justice. The other one doesn't. It is obvious which one is which. Lucasfilm is now finding this out with Star Wars. Look at anything that social justice has touched and you'll see a decline in the quality of the product and a decline in the sales of the product. It always happens. It goes beyond entertainment. Look at college campuses where social justice gets out of control. Tuitions in the semesters that follow always drop. The Evergreen State College and the University of Missouri are just two examples of this.

 Marketing is another thing. If an advertisement tries to focus on social justice, most people will avoid that product like the plague. I'll give an example of marketing done right. Look at Storm from the X-Men comics. She made her debut in 1975. She became really popular. However, her popularity had nothing to do with the fact that she was a black female from Africa. She was popular because she was a mutant who could control weather. Fans knew there was so much potential there and they ate it up. If they had advertised her as just a black African lady, nobody would have cared about Storm because in a sci-fi/fantasy comic book series, those characteristics alone don't make anybody interesting. This was why Marvel was able to sell Storm, Colossus, Nightcrawler and many other diverse X-Men characters. However, they can't sell their new characters today because they don't focus on what's supposed to make those characters unique. I think we're kind of seeing this in Star Wars, though it isn't nearly as bad as modern day Marvel Comics.