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Yet they keep on trying over and over again. It just blows my mind with how many examples have been shown as to how appealing to the hardcore social justice crowd is NOT a sound business decision, and in fact often resisting these identity politics actually can yield MORE success from people who are tired of it all, yet more and more companies continue to bleed revenue and standing by constantly trying. I'm starting to think it's more a matter of they are worried about threats and/or backlash from these folks moreso than actually trying to generate a profit. |
This is a classic example of Agency Theory
You can usually tell by how many "committees" or "communities" they have within an organization. Many of these niche groups lose sight of the company's business direction (make money) and create their own goals that they as a group want to see implemented. Disney, Google, Target, etc are all very successful companies which means they can afford to have some decay within their organization without it killing their bottom line. They also get virtue points which allows them to attend private and lavish parties without any personal or financial risk.
While slow at first, decay usually moves exponentially. Google is currently having trouble managing some of their ideological staff, and this has cost them lucrative business opportunities in the defense department. Starbucks shut down their own operations for half a day to please only a portion of their consumer base. In both cases it won't hurt them with share holders now, but slowly it kills them over time as these issues compound.
For the time being Infinity Wars can make up for the losses from SW and a Wrinkle In time, but that will not always be the case. Unfortunately, most businesses don't see this problem until it is too late, and it is even more difficult to remove these entrenched groups once they have moved in. They will go out kicking and screaming, and leave the company to flip the bill.
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(Also, I'm new to the forum so hello everyone)
