thismeintiel said:
It is a flop. A movie flops when it fails to earn back its budget plus marketing budget. This movie will fail to make back even its production budget. Solo needed to make $500M at the box office (theaters keep ~50% of the earning from a film) to just break even on the $250M production budget. You add in an estimated $100M advertising budget and this film needed to make ~$700M just to break even. This film will not even cross $400M WW. So, in the end, Solo lost Disney ~$160M. That is a flop. It's the same reason TLJ is seen as a big disappointment. You look at $1.33B and that looks great. However, things have to be taken into consideration. Disney only sees half of that money, which means they got ~$666M (hmm) of the grosses for that film. Given that that film most likely had the same $250M budget, plus probably ~$150M in promotion, they made ~$266M off of it. That might seem nice, but when you compare it TFA, its a poor result. That films grossed $2.07B, of which Disney got ~$1.03B. Given that it probably had a similar budget to TLJ, they made ~$630M off of it. Enough to pay for TLJ and Solo's production budget, plus an advertising campaign. It doesn't help that TLJ was predicted to make ~$1.8B WW, and its opening weekend seemed to enforce that estimate. Then, the 68% drop the 2nd weekend happened. TLJ also had the dishonor of dividing fans, which caused many of them to just give up on the franchise. This meant not only do they have smaller ticket sales for future installments, but much lower merch sales, where SW makes a lot of its money from. |
That's not even taking into consideration merchandising sales.
I don't think anyone would argue the merchandise has not started selling worse since the Last Jedi released.
