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AngryLittleAlchemist said:

That reminds me of this video ...

I don't know how accurate this video is, but I think it lays out that there were a lot more factors to Awakenings success than waifus. (okay okay, his Sword Art point is a bit exaggerative but ...)

Quite frankly, I think that it's a tad exaggerated how much waifus mean to a general audience. It's important to the game's popularity, but there are definitely other ways of attracting normies. Let's not forget that waifus are actually pretty looked down on by the "actual" general audience.

Anyways, Fates is HEAVILY undertracked on here. Just after the American launch of Fates and just before the European launch, Birthright + Conquest were already at a combined 1.84 million units sold. So considering it probably ended at 3-3.5 million, I think 3 million for Three Houses is undercutting it, even without waifus. 

While I believe waifus did play a part in the success of Awakening and Fates, I do agree that their impact is a bit overblown, especially in Awakening.

As someone who wanted to get into Fire Emblem, I was honestly intimidated by permadeath. With Awakening’s casual mode, I had the opportunity to grow my units without the pressure of them dying. Of course I want to play more classic now but that’s because I built confidence in myself to handle classic mode thanks to casual mode. Plus, cookie cutter or not, the characters are enduring. I love Lissa, Donnel, Lucina, Olivia, Tharja, Chrom, Inigo, Cordelia, etc. Their interactions were nice to get into and it built my resolve to see them succeed to the end.

I do get it that Fates (even though I haven’t played the three versions yet) did try too much with the children and waifus from what I heard, but I think it still succeed in what it mostly wanted to do from a story and gameplay perspective. It wouldn’t have sold close to Awakening LT if it didn’t.