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Nintendo seems to have a new angle for E3.
When Zelda Botw was all the rage a couple years ago, they thought they could focus on a major game for E3 and people would love it.
Zelda, Mario Odyssey and now Smash.

Thing is, people can "understand" that strategy when you don't have anything to show or you are new to the market, but the time comes where you need to show more.
People aren't going to be happy if they paid 300-350 for a few games… in 2017.


Also, Nintendo's strategy of scattering announcements throught the year is good when you have a lot to show. When you don't [have], that makes each announcement less impactful.