Sullla said:
I agree, ckmlb. It's the exact same strategy: price the console aggressively to move as many units as possible, selling at a loss again and again. I do think it will help somewhat in moving more consoles; the question is simply how large the effect proves to be. I just think that Sony is setting itself up to follow the financial trajectory of the XBox as well: sell a goodly number of units, at the cost of bleeding out money from the ears. But the situation for them has not been good, so I guess they may as well play their remaining card and see how things shake out. I can't wait for the next quarterly earnings report from Sony, to see how they crunch their own numbers over this price cut. Does anyone know when that will be? What a huge day for gaming news, a PS3 price cut and Microsoft 360 warranted announced at the same time! With the latter plan said to cost more than a billion dollars, and the PS3 price cut almost certainly running into the hundreds of millions, these companies are playing hardball. I just wonder if anyone other than Nintendo will end up making ANY profit this generation, drowning in these seas of red ink... |
Where the PS3 will still be more profitable than the xbox even if Sony follows the same strategy is that it is also a Blu Ray player, and they are getting more people to buy Blu Rays which is money to Sony.
Also, Sony first party is a lot better than MS so they will make more money off game sales than MS did last gen.
So overall, the PS3 will be in a better place because of those two factors. This is if PS3 ends up in 3rd and doesn't pick up too significantly.

Thanks to Blacksaber for the sig!







