PS3 $100 price drop Sunday

[Sullla]

ckmlb said:
I think overall it's a good thing for Sony to make the price cut now. I mean you can say that they'll lose more money per system this way but it's more important to increase the userbase now and bite the bullet.

Basically Sony is doing what MS did last generation lol. It's the right thing to do at this point.

I agree, ckmlb. It's the exact same strategy: price the console aggressively to move as many units as possible, selling at a loss again and again. I do think it will help somewhat in moving more consoles; the question is simply how large the effect proves to be. I just think that Sony is setting itself up to follow the financial trajectory of the XBox as well: sell a goodly number of units, at the cost of bleeding out money from the ears. But the situation for them has not been good, so I guess they may as well play their remaining card and see how things shake out.

I can't wait for the next quarterly earnings report from Sony, to see how they crunch their own numbers over this price cut. Does anyone know when that will be?

What a huge day for gaming news, a PS3 price cut and Microsoft 360 warranted announced at the same time! With the latter plan said to cost more than a billion dollars, and the PS3 price cut almost certainly running into the hundreds of millions, these companies are playing hardball. I just wonder if anyone other than Nintendo will end up making ANY profit this generation, drowning in these seas of red ink...