Well in terms of physical games, that's not Nintendo's choice. It's the retailer's choice to raise or drop price of their inventory, they're only given a MSRP. For example Mario Odyssey is like 48 bucks on Amazon. In terms of digital, they have discounted one 1st party game to my knowledge... and that was ARMS.
But then there's the business stance, if people are still buying your game at $60, which they are, why drop it to $40? Horizon Zero Dawn is no longer in the top 10, Breath of the Wild still shows up in the top 10 NPD. Why drop the price? It doesn't make much business sense unless you're desperate or nobody is buying your game anymore. Sega was desperate to beat Nintendo, so they did price drops and pack ins of their best software. That helped them get ahead, but not for very long. For Nintendo, I'm sure it makes sense for them to keep a game at a certain price. And eventually, they do Nintendo Selects which drop their top games to 20 bucks.
There's also something to be said about Nintendo's physical game philosophy. They make sure, or at least try to make sure that your game in its entirety is on that disc, or cartridge or game card. And in an environment where that's hard to come by, it's valuable. A lot of other developers fit 25 or 50GB of space on a blu ray and make you download and install the rest. Nintendo's 1st party games do not do that. So you're actually buying a game, a real physical game. And I think that adds value.
And lastly, Nintendo 1st party games are just usually of high quality, and often second to none. So people see value in quality. I remember about 3 years ago, I went into a GameStop and traded in my Wii collection, for reasons, but I digress. I traded in my Wii games and got over $300 cash for them. The cashier made sure to tell me that "The only reason you're getting this much is because the games you traded in are Nintendo games". Word for word, that's what she said to me. And even further back, I remember going to GameStop and trading in old Nintendo 1st party Gameboy games and the manager had to come out and tell my dad that we're trading in valuable and rare games.
They're quality games, and people are still buying them. That's why I think they keep their prices the way they are. If the games start to sell rather poorly, or less than they expect, then I think Nintendo would discount them for sure. As far as digital sales, I think Nintendo does need to embrace that more and hopefully they do that with the online deals in September.
Well, imagine if Zelda had a Goty Edition for 40 dollars, this would probably sell forever xD. As I said in my post, despite its price, Nintendo games still sell at an incredible rate. But of course, that's thanks, in large part, to the Nintendo fans. Those who are not so faithful do not usually follow the same trend. They see things in terms of prices. This is not about just selling more or less games, this is about boosting console sales. And you need to convince those who are not your fans, who are the majority. And you convince them with incredible games and being very cheap.
Well, that sounds great in theory but in practice it's trickier than you think. For myself, if something is cheaper than the competition or is cheaper than I would think, I don't buy it. It is like some sort of reverse psychology. I like to pay well for something I feel is quality. But yeah, that's just me.
I find that Nintendo's goal for appealing to a larger crowd isn't by artificially lowering prices, and again, that's the manufacturer's choice. But they rather make gameplay choices (like Pokemon Lets Go) to try and bring in new audiences. Similar to what they've done with Splatoon. When you've got for example, a banker like Kimishima running your company, slashing prices is a last resort, especially if your game is still selling. And Nintendo games are selling better than ever this generation. Zelda has become the best selling entry in the franchise, without a price drop but rather behind a philosophy of high quality games selling hardware.
I hear what you're saying, a Zelda GOTY edition would be great but Zelda is still selling very well. To cut the price so early is literally burning money. I feel that customers who know when they see a good game, will buy if. If it needs to be cheaper for you to buy it, you already probably aren't the most loyal Nintendo customer to begin with or not willing to be a longtime Nintendo consumer.
Last edited by Ljink96 - on 08 June 2018