Well in terms of physical games, that's not Nintendo's choice. It's the retailer's choice to raise or drop price of their inventory, they're only given a MSRP. For example Mario Odyssey is like 48 bucks on Amazon. In terms of digital, they have discounted one 1st party game to my knowledge... and that was ARMS.
But then there's the business stance, if people are still buying your game at $60, which they are, why drop it to $40? Horizon Zero Dawn is no longer in the top 10, Breath of the Wild still shows up in the top 10 NPD. Why drop the price? It doesn't make much business sense unless you're desperate or nobody is buying your game anymore. Sega was desperate to beat Nintendo, so they did price drops and pack ins of their best software. That helped them get ahead, but not for very long. For Nintendo, I'm sure it makes sense for them to keep a game at a certain price. And eventually, they do Nintendo Selects which drop their top games to 20 bucks.
There's also something to be said about Nintendo's physical game philosophy. They make sure, or at least try to make sure that your game in its entirety is on that disc, or cartridge or game card. And in an environment where that's hard to come by, it's valuable. A lot of other developers fit 25 or 50GB of space on a blu ray and make you download and install the rest. Nintendo's 1st party games do not do that. So you're actually buying a game, a real physical game. And I think that adds value.
And lastly, Nintendo 1st party games are just usually of high quality, and often second to none. So people see value in quality. I remember about 3 years ago, I went into a GameStop and traded in my Wii collection, for reasons, but I digress. I traded in my Wii games and got over $300 cash for them. The cashier made sure to tell me that "The only reason you're getting this much is because the games you traded in are Nintendo games". Word for word, that's what she said to me. And even further back, I remember going to GameStop and trading in old Nintendo 1st party Gameboy games and the manager had to come out and tell my dad that we're trading in valuable and rare games.
They're quality and highly sought after games, and people are still buying them. That's why I think they keep their prices the way they are. If the games start to sell rather poorly, or less than they expect, then I think Nintendo would discount them for sure. Their job is to maximixe profit. I think they'd rather sell 10 people a $60 game than 20 people a $20 game. As far as digital sales, I think Nintendo does need to embrace that more and hopefully they do that with the online deals in September.
Edit: in terms of making sure a game reaches more people, like I've mentioned above, Nintendo does Nintendo selects and even before then, Player's Choice which discounts games.Last edited by Ljink96 - on 08 June 2018