Well according to Microsoft, they've already abandoned console generations, the term itself is loosely defined. I think we'll still be getting new hardware released for some time, but maybe we won't see a PS6, just PS5 Pro Ultras until the physical market is done. So Ubisoft might be right, maybe nobody will be talking about console generations in 2028, even if we do see new hardware releasing.
I get about 68mb down with a ping of about 15ms and PS Now works really well for me. No lag but image quality is a bit poor, only 720p and some pretty nasty macroblocking on certain titles (all titles suffer a bit, PS4 games seem to fare better) so I think the tech is almost ready. I think in 10 years (I'm assuming that's roughly the timeframe Ubisoft is talking) streaming could be a real competitor to physical consoles but I find it hard to believe the market will be ready to completely switch over. I think in a decade we will be in a similar position, with streaming still being an alternative but a more readily available one to more people. We might also be seeing a push for cloud exclusive games that take advantage of hardware not available to consumers though.
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