Dmick90 on 02 June 2018
I think the company is banking on this being a success on the name alone. The Atari name is legendary and most people know what Atari is as opposed to the Ouya which was stupid. The way you market your product means everything. The problem with the Ouya is that it wasn't marketed properly and was really a niche product that nobody cared about. Nobody knows what an Ouya is but Atari has brand recognition. You need to get people enthusiastic about your brand again. They need to sell hats, t-shirts, and merchandise with the Atari logo on it. Whatever they can do to get people to pay attention again, that's how you generate sales.
