Solo Headed To Become A Flop? Yep, It Flopped.

[starcraft]

NightlyPoe said:

starcraft said:

Solo definitely disappointed relative to expectations in its opening weekend. But domestically it was still the the 4th biggest memorial weekend in a decade. Also, an eventual total of $550-600m is hard to call a bomb in any language.

Its almost certain to be profitable, has received strong reviews and excellent audience scores. Like yourself (and apparently Disney) I too am disappointed that a good film didn't do better, but there just isn't a reasonable definition by which it can be labelled a bomb/flop (at this stage).

$550-600 million is out of the question.  $400 million is more likely.  That's well below the 2x budget rule of thumb for profitability.

It will get more than $400.

Profitability rules are different for Star Wars. They will have a much larger merchandise and home market footprint than all but a handful of franchises.