| Marach said: I actually liked TLJ, and i think a lot of people does, actually probably most people have liked it, but you dont hear from them. |
Sure, a lot of people liked it, like basically any big budget movie. You put big explosions, a crappy love story, a few flashy fights and a lot of people will overall like it, even if it won't hold against a precise debate ("What did you think about that part?"). But this crowd doesn't make a lasting success out of a franchise.
I went to see TLJ with my girlfriend, who almost never saw Star Wars before. She didn't understand everything but she "liked it", as long as we don't discuss precise events. But she doesn't care at all about future movies. If I don't want to go see another SW movie, she will never be interested either.
The part of the audience who liked it is mostly people who don't really care about the franchise and see it as one more blockbuster. But it's the other part of the audience who creates hype and makes a franchise popular on the long term. If you alienate your core fans, casual viewers won't maintain your numbers for long.
Of course, SW will never flop. But you have to take into consideration the investment made by Disney and the potential they saw in the IP. Doing numbers quite lower than Marvel movies (as an example of something comparable but done right) is maybe not a flop, but definitely a disappointment. Which is ultimately kinda the same thing for Disney.
