Acevil said:
Pretty sure, between the movies, merchandise, licensing agreements, and the soon to launch star wars land, they will have more than made returns on their purchase and gain bigger threshold of the marketplace/increased revenue/increased profits, which enforces their bottom line. They were 3-5th before 2010, and ever since TFA (started this journey) they have now had huge lead at first in total market share. So yes, I do imagine Disney is laughing to the bank. |
So what? If a project fails to meets it's goals it doesn't matter if it made a profit, it's still a disappointment.
The shareholders will not be overjoyed that they expected X amount in returns and got less then that.
