Faelco said:
Nintendo put a massive marketing for Labo. And even weeks after release, they keep doing it. It's obvious that for them Labo isn't a niche product that doesn't need to sell well because the investment was low, like some people here like to believe. Otherwise they wouldn't, you know, spend so much money trying to sell the thing.
Nintendo invested quite a lot in that, they want and need it to succeed. It didn't succeed so far, even with the big marketing, so they're trying other big ways of market it to try to push some sales. |
I wouldn't necessarily equate Nintendo's marketing strategy with whether or not they desperately need something to succeed. Nintendo really, really needed the Wii U to succeed, and they sent that thing off to die with no marketing whatsoever.
