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Hawkeye - might be hard to push LBP or any game not on the Wii to casuals. Remember, its the tons of buttons which pushed this crowd away from gaming after the NES days. PS3 controls are too complicated for a casual gamer. This is why I cant see LBP doing too well - its too kid-oriented for the usual PS3 player, and the PS3 isn't something that appeals to parents for their house due to the price tag and crap economy. LBP is an odd title thats stuck somewhere in the middle, and might get overlooked.