Publishers never take risks; they’re large corporations who produce games based on the business case for making the game. Basically, for every game that is made they have someone crunch the numbers and a game is made if projected development cost + (projected development cost x desired profit margin) =* projected revenues. *{or less than} Now, â€Risky†games end up having lower projected revenues and â€Next Generation†games end up having a much higher projected development cost; the result is that it is very difficult to make a business case for a â€Risky Next Generation†game. You will never change this, the only thing that will probably change is what is considered a â€Risky†game.