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Publishers never take risks; they’re large corporations who produce games based on the business case for making the game. Basically, for every game that is made they have someone crunch the numbers and a game is made if projected development cost + (projected development cost x desired profit margin) =* projected revenues. *{or less than} Now, ”Risky” games end up having lower projected revenues and ”Next Generation” games end up having a much higher projected development cost; the result is that it is very difficult to make a business case for a ”Risky Next Generation” game. You will never change this, the only thing that will probably change is what is considered a ”Risky” game.