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Considering MS & Sony may be premiering one or two new games each whereas Nintendo will be unveiling their entire fall/winter lineup they already pretty much have it in the bag (unless their line-up sucks which is doubtful).

I expect some sort of storage solution to be announced.

And the next step in their blue ocean stategy now that WiiFit is out (of stock everywhere). This alone would likely win it.

MS & Sony will counter with their Mii-too approach to motion controls / avatars but that won't really be mainstream news as it's already been done two years ago by Wii and now leaked all over the internet to boot.