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Faelco on 06 May 2018
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RolStoppable said:
Barkley said:

Yeah I also don't get the "wait till holiday attitude". Kids have a short attention span, how is Labo going to be the "in thing" in 7 months time, if the vast majority of it's sales are going to come from holiday sales to children, that's when it should have launched.

In the meantime Labo is going to be absolutely forgotten.

I think Yokai Watch was supposed to launch alongside the start of its anime, but for whatever reason the game released many months earlier.

http://www.vgchartz.com/game/72232/yokai-watch/?region=All

Its launch sales were mediocre and it only managed to sell a total of 175k units through ten weeks, but sales picked up once the anime was broadcasted and the game went on to sell 1.34m units lifetime in Japan.

If Labo receives increased exposure during the holiday season (for instance, due to a predictable marketing blitz by Nintendo), then Labo's sales from launch through summer really don't indicate much.

Yeah, like you said, because it was a game based on an anime. So obviously the sales went up when the Japanese kids saw the anime. They thought "Oh, I want more of this anime, so the game seems great!". 

 

But there is nothing planned like an anime for Labo to remind everyone and make it seem cool and popular again. You can make a "marketing blitz", but it won't make it the "toy to have" all of a sudden for no other reason. If the kids don't care about it now, it's not another marketing campaign that will make them change their mind (the recent marketing campaign being already pretty massive).