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If they want to make money from mobile games, they need to change their approach quickly. They're taking the mobile section way too seriously. Mobile gamers are casuals who don't care about quality or content. ''Complete'' games like Mario Bros, Fire Emblem and Animal Crossing are not gonna do it. It needs to be very simple with small payments to give the player more options. A Dr. Mario puzzle game with microtransactions might be something worth looking into.