The simple truth of the matter is, if you make a really high quality product, people will buy it. Shocking, I know. Now, obviously certain things are always going to be more popular than others for various reasons, so not everything has the same ceiling of success. That doesn't even remotely equate to the things with a lower ceiling being "dead" though, and anyone who would look at it as such is simply giving up market space for no good reason.
As it pertains directly to EA, their attitude ultimately stems from being very short minded. Their whole "single player is dead" mantra is a direct result of their microtransaction heavy business model, which is much easier to incorporate into multiplayer games, and is a very low effort way to generate a high income. They know very well that single player games can still be highly successful. They just don't consider making them to be worth the hassle. Can't very well come out and say that though. Better to drive a narrative.
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