Boom Blox sales met its expectations EA CEO says, analysts say so otherwise

[Bodhesatva]

CDiablo said:

Bodhesatva said:

I agree with Pachter on this one, actually. Boom Blox did get marketing; I just don't think EA knows how to market a game or sell it (the name is wrong, for starters).

 

What marketing? No TV ads......the only ad I saw was the trailer on the Wii demo chanel.

 

Then you weren't watching the right shows. EA did advertise this on television: they put the ads on kid's cartoons. Their logic was that hardcore players would buy it regardless -- it's the kids they need to convince.