Johnw1104 said:

They really don't need an instant smash hit given it's a strange concept, releasing in April, and is rather low risk for them. We'll know whether or not this thing is dead in the water or is doing well and has legs (as in not merely a fad) by some time early next year, but until then we probably shouldn't leap to conclusions one way or the other regardless of how poorly or well it does over the first half of the year.

Agree, especially because Labo is aimed to kids/parents market, so Holiday season is time when Labo will be far most popular. Labo isnt product that need to be a big success out of the gate.