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Cloudman said:
Does this guy even have any information on possible unannounced titles? How would he know that then..?

Retailers and especially GameStop are tied in with Nintendo, Sony, Microsoft, and a few other big publishers on the promotional side.  They work with them to plan out promotional material.  To that end, they often get notified well ahead of time about upcoming announcements to prep for promoting preorders and releases.  The YouTuber Spawn Wave used to work at GameStop and explained this briefly in his video discussing this.  GameStop also owns Game Informer, a gaming news magazine.  With E3 coming up, Nintendo will be in communication with GameStop concerning promotion and coverage in Game Informer.  So yeah, top brass would know.