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Almost every company do this. Nintendo with Zelda Botw (wich was the best entry ever in the series), Metroid, Fire emblem, Bayonetta ecc... Microsoft with Crackdown, Scalebound, Fable, Below, wich was announced before X1 was on the market just sayin'. Square Enix with FFXV, KHIII ecc... , CD projekt with Cyberpunk.
This kind of game (AAA) are too risky and the company must ahve the time to understand the reaction od the crowd ecc... The only AAA games wich aren't announced too early are the annual games like Fifa, PES, CoD, NBA 2K and Bethesda's games.  

It's not ok but they do such a thing to calm down fanboy and/or let the industry know what are they doing. For example Bend studio couldn't stay silent from 2011 to 2018, just an example.