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SOA were the kings of trash talk. Sony tried and did a very good job emulating it with PS1 vs N64 but nothing like Sega during the 16-bit wars.

My favorite is probably the blast processing commercial where they make SNES and Mario Kart look like something that only your mentally challenged five year old cousin would be caught dead playing.

Those ads were so effective that it took two decades for Nintendo to be "cool" again and even then, they still haven't shaken the image of being something for children.