| PieToast said: I wonder if this is a new marketing push by Microsoft to see how much they would get back from having multiple exclusive marketing deals of big releases at once, or if they already knkw this would work.
i honestly don't know if exclusive marketing deals actually work. It seems the sales scale tip one way or the other depending on the game regardless of who has the marketing rights |
When you look at games that has MS marketing compared to games that dont games with MS marketing tend to help XBO out when it comes ot the games split.
For example using VGC for 8th gen only
Rainbow Six Siege with MS marketing the XBO version has 38.7% of the salles.
The Division with MS marketing the XBO version has a 40.2% of the sales.
Ghosts Recon wildlands without MS marketing the XBO has 33.3% of the sales.
Battlefeild 1 with MS marketing the XBO has 41.4% of the sales
Battlefeild Hardline without MS marketing the XBO has 36% of the sales.
AC Unity with MS marketing the XBO version had 46% of the sales.
AC Origins with MS marketing the XBO version has 35% of the sales.
AC Syndicate without MS marketing the XBO version has 28% of the sales.
CoD AW with MS marketing the XBO version has 40.9% of the sales.
CoD BO3 without MS marketing the XBO version has 32.4% of the sales
FIFA 17 with MS marketing the XBO version had 25.3% of the sales
FIFA 18 without MS marketing the XBO version had 20.7% of the sales.
