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Also, Mario Tennis Aces seems to be treated like the Wii Sports knockoff. The casual crowd will still remember Wii Sports just for the Tennis game alone. Introducing Mario will make his face more prominent among these people. At least, this could be one possible goal with this add.

They are (one more time) highlighting the mentality of playing together with others as well as the option to take the Switch with you. So basically, a Switch trailer like every other. The adds have been very consistent so far.