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The Emperor didn't need to be explained in the OT - the Empire were the villains, ergo we have an Emperor helming it. Vader serves him, so he's probably super OP. He wants Vader to find Luke to become his new apprentice, and decides to kill him when he declines after revealing he has a sister (another potential convert).

Snoke, on the other hand...he comes out of nowhere in chapter #7, with a whole fleet, ultimate WMD, and sith (?) underling (whom he decides on a whim shouldn't wear a mask because reasons). He's got some fancy force tricks, his fleet recovers instantly from having the incredibly expensive WMD blown up, doesn't know his fleet has the ability to track through hyperspace, wants Rey initially to turn her...and then decides killing her & Luke is a better plan because reasons, and then dies like a chump.