VAMatt on 25 March 2018
| Bristow9091 said: I'd say roughly a year before release is a good time, that way it shows you're very close to finishing and can roll out a new trailer and/or screenshots every few months to keep people interested until release. Waiting too long puts you at the risk of losing hype, since potential customers may get bored of waiting and move onto something else. Although announcing too late may not give you enough time to build up hype either... So yeah, about a year I'd say |
I think this is about right. I also think it is incumbent upon pubs/devs to show at least some kind of in-game video or pictures at the time a game is announced.
With that said, I don't mind announcements like "were busy working on the next Halo", or other things like this that just confirm things everybody already knows, no matter how far in advance. But, situations like Death Stranding and Cyberpunk 2077, where they're "announcing" 4-5 years before release are really ridiculous.
